Orlando FL Housing Stats Sales Data 2026
Orlando is a city in Orange County, Florida, located in the central part of the state approximately 85 miles northeast of Tampa and 235 miles northwest of Miami. According to the U.S. Census Bureau, Orlando's 2024 estimated population of 320,000 anchors the Orlando-Kissimmee-Sanford metropolitan statistical area of 2.7 million residents, making it Florida's third-largest metro and one of America's fastest-growing metropolitan regions. According to the Orlando Regional Realtor Association (ORRA) and Stellar MLS data, Orlando recorded 7,800+ closed residential transactions in 2025 with a median sale price of $375,000, generating approximately $38 million in total commission opportunity. Orlando's economy — powered by Walt Disney World, Universal Studios, and a rapidly diversifying tech and healthcare sector — creates the robust employment base that sustains one of Florida's most active real estate markets for farming agents.
Key Takeaways
Orlando recorded 7,800+ closed sales in 2025, making it the largest market in Central Florida by transaction volume
Median sale price of $375,000 represents 4.2% year-over-year appreciation, outpacing the national average of 3.4%
Average commission per side is $4,875 at prevailing rates, with premium neighborhoods reaching $7,500+
Tourism sector employment of 128,000 workers creates consistent housing demand across all price tiers
Out-of-state buyers represent 26% of purchases, the highest share among major Florida metros outside Miami
Annual Sales Statistics
According to ORRA and Stellar MLS data, Orlando's transaction history shows a market that has normalized from the pandemic-era surge into sustainable growth patterns.
| Year | Closed Sales | Median Price | Total Volume | Avg Commission/Side |
|---|---|---|---|---|
| 2020 | 6,400 | $265,000 | $1.86B | $3,445 |
| 2021 | 8,200 | $338,000 | $3.02B | $4,394 |
| 2022 | 6,800 | $370,000 | $2.74B | $4,810 |
| 2023 | 7,000 | $352,000 | $2.67B | $4,576 |
| 2024 | 7,400 | $360,000 | $2.88B | $4,680 |
| 2025 | 7,800 | $375,000 | $3.17B | $4,875 |
According to the Florida Realtors Association, Orlando's total market volume of $3.17 billion in 2025 surpassed the 2021 pandemic-era peak ($3.02B), confirming the market's sustained recovery from the 2022-2023 correction. The 5.4% increase in transaction count from 2024 to 2025 reflects improving buyer confidence as mortgage rates stabilized and inventory expanded from pandemic-era lows.
How does Orlando's transaction volume compare to Tampa Bay? According to Stellar MLS data, Orlando's 7,800 annual sales place it second among Florida metros behind Tampa (8,200+) but ahead of Jacksonville (5,600+) and St. Petersburg (5,400+). Orlando's higher out-of-state buyer share (26%) and tourism-driven investment demand create unique farming dynamics not found in other Florida markets.
Monthly Sales Volume Patterns
According to ORRA data, Orlando's monthly sales patterns reflect Florida's seasonal rhythms amplified by the tourism calendar.
| Month | 2025 Sales | % of Annual | Avg Price | Avg DOM |
|---|---|---|---|---|
| January | 540 | 6.9% | $368,000 | 36 |
| February | 620 | 7.9% | $372,000 | 32 |
| March | 860 | 11.0% | $388,000 | 26 |
| April | 820 | 10.5% | $385,000 | 28 |
| May | 740 | 9.5% | $380,000 | 30 |
| June | 680 | 8.7% | $375,000 | 32 |
| July | 540 | 6.9% | $365,000 | 38 |
| August | 480 | 6.2% | $360,000 | 40 |
| September | 520 | 6.7% | $362,000 | 42 |
| October | 600 | 7.7% | $370,000 | 36 |
| November | 680 | 8.7% | $378,000 | 34 |
| December | 720 | 9.2% | $380,000 | 32 |
March and April combine for 21.5% of Orlando's annual volume — agents who concentrate farming intensity during January through March capture the highest seasonal ROI. The August-September trough (12.9% of volume) coincides with hurricane season and peak summer heat, making it optimal for database maintenance, content creation, and farming strategy refinement.
According to ORRA data, Orlando's November-December sales remain stronger than most Florida markets due to seasonal visitors who experience the area during holiday theme park visits and decide to purchase. Farming agents near tourist corridors should maintain active campaigns through the holiday season to capture these impulse-driven buyer decisions.
Price Distribution by Property Type
According to Stellar MLS data, Orlando's diverse housing stock creates multiple farming niches at different experience and investment levels.
| Property Type | Median Price | % of Sales | Annual Volume | Avg DOM | Turnover Rate |
|---|---|---|---|---|---|
| Single-Family Detached | $420,000 | 48% | 3,744 | 30 | 5.8% |
| Condo/Apartment | $275,000 | 28% | 2,184 | 28 | 8.2% |
| Townhome | $335,000 | 16% | 1,248 | 26 | 7.4% |
| Multi-Family (2-4 units) | $495,000 | 4% | 312 | 48 | 3.6% |
| New Construction | $445,000 | 4% | 312 | N/A | N/A |
According to Zillow Research, Orlando's condo segment leads in turnover rate (8.2%), driven by investor cycling and vacation rental property transitions. The condo market's proximity to theme park corridors creates a unique farming opportunity — agents who understand short-term rental regulations, HOA rental restrictions, and vacation property management can position themselves as specialists in a segment worth $600 million annually. The US Tech Automations platform includes vacation rental farming templates that highlight cap rate calculations, occupancy rate data, and regulatory compliance information.
Which property type offers the best farming opportunity in Orlando? According to MLS data, condos offer the highest turnover (8.2%) and fastest sales (28 DOM), ideal for transaction volume. Single-family detached homes generate the highest per-transaction commission ($5,460 avg) but turn over less frequently. Townhomes occupy the sweet spot for many agents — solid commissions ($4,355 avg), good turnover (7.4%), and a buyer pool that includes both owner-occupants and investors.
Neighborhood Sales Statistics
According to Stellar MLS data, Orlando's neighborhoods show dramatically different activity levels that inform farming territory selection.
| Neighborhood | 2025 Sales | Median Price | Avg DOM | YoY Price Change | Key Characteristic |
|---|---|---|---|---|---|
| Downtown/Thornton Park | 480 | $420,000 | 28 | +4.8% | Urban professionals, condos |
| Lake Nona | 620 | $485,000 | 26 | +5.4% | Medical City, premium growth |
| College Park | 340 | $445,000 | 24 | +4.2% | Historic charm, walkable |
| Winter Park (adjacent) | 520 | $520,000 | 30 | +3.8% | Premium established |
| Hunters Creek | 380 | $385,000 | 26 | +3.6% | Family-oriented community |
| Dr. Phillips | 420 | $465,000 | 30 | +4.4% | Restaurant Row, International |
| East Orlando/UCF area | 580 | $335,000 | 24 | +3.2% | Students, young professionals |
| Pine Hills | 440 | $260,000 | 22 | +5.8% | Affordable, high turnover |
| Horizon West | 480 | $440,000 | 28 | +5.2% | Rapid new construction growth |
Pine Hills generates the fastest sales (22 DOM) at the most affordable price point ($260,000), making it ideal for new agents seeking quick transaction experience. Lake Nona offers premium pricing ($485,000) with strong volume (620 sales), combining high commissions with consistent deal flow for established agents.
Inventory and Supply Analysis
According to ORRA data and Stellar MLS records, Orlando's inventory dynamics reveal a market transitioning toward balance.
| Inventory Metric | Q4 2025 | Q4 2024 | Q4 2023 | Trend Direction |
|---|---|---|---|---|
| Active Listings | 3,200 | 3,600 | 4,100 | Declining |
| Months of Supply | 4.2 | 4.8 | 5.6 | Tightening |
| New Listings/Month | 780 | 760 | 740 | Stable |
| Absorption Rate | 76% | 72% | 68% | Strengthening |
| Price Reductions (%) | 28% | 32% | 38% | Declining |
| Expired Listings (%) | 6.2% | 7.4% | 8.8% | Declining |
According to the Florida Realtors Association, Orlando's declining expired listing rate (from 8.8% to 6.2% over two years) indicates improving price alignment between sellers and the market. Farming agents who provide regular CMAs help their contacts avoid overpricing — the primary cause of expired listings in Orlando's competitive market. US Tech Automations' automated CMA delivery system generates monthly neighborhood reports that keep homeowners informed about current values and market conditions.
Tourism Economy and Housing Demand
According to Visit Orlando and the Orange County Comptroller, Orlando's tourism economy creates housing demand patterns unique among major Florida metros.
| Tourism Metric | Value | Housing Impact |
|---|---|---|
| Annual Visitors | 74 million | Sustained short-term rental demand |
| Tourism Employment | 128,000 direct jobs | Housing demand across all price tiers |
| Theme Park Expansion (2024-2026) | $8.2B invested | 12,000+ new permanent jobs |
| Convention Center Revenue | $2.1B annually | Year-round visitor flow |
| Avg Tourism Worker Salary | $38,000 | Strong demand in $250K-$350K housing |
| Short-Term Rental Properties | 38,000+ licensed | Significant investor segment |
According to the Orlando Economic Partnership, Walt Disney World's planned $17 billion expansion over the next decade, Universal's Epic Universe opening (2025), and continued convention center growth are projected to add 15,000-20,000 permanent jobs annually through 2030. This employment pipeline directly translates to housing demand — farming agents who track major employer announcements can anticipate demand waves 6-12 months ahead of the general market.
How does Orlando's tourism economy affect real estate? According to Visit Orlando data, the 74 million annual visitors and 128,000 tourism workers create dual housing demand — workers need affordable owner-occupied housing in the $250K-$400K range, while investors seek vacation rental properties near theme park corridors. According to AirDNA data, Orlando short-term rentals generate average gross revenue of $32,000-$48,000 annually, attracting investor buyers nationwide.
According to the Orlando Economic Partnership, every 1,000 new tourism jobs generates approximately 280 new housing transactions within 18 months, based on historical employment-to-housing correlation analysis. Universal's Epic Universe alone is expected to create 14,000+ permanent positions, translating to an estimated 3,920 housing transactions by 2027. Agents farming near the International Drive and Sand Lake Road corridors are positioned to capture this demand wave.
Buyer and Seller Demographics
According to Census data and NAR buyer surveys, Orlando's buyer pool reflects its diverse economic base.
| Buyer Segment | % of Purchases | Avg Price | Primary Origin | Financing |
|---|---|---|---|---|
| First-Time Buyers | 26% | $335,000 | Local renters, UCF grads | FHA/Conv, 3-5% down |
| Move-Up Families | 22% | $425,000 | Orlando metro upgraders | Conventional, 10-20% down |
| Out-of-State Relocators | 18% | $410,000 | Northeast, Midwest | Conventional/Cash |
| Investors (STR) | 14% | $345,000 | Nationwide, international | Cash (52%), Conv (48%) |
| International Buyers | 8% | $385,000 | Latin America, Europe, Canada | Cash (68%), Conv (32%) |
| Downsizers | 12% | $365,000 | Larger Orlando homes | Cash/Conventional |
According to NAR data, Orlando's 8% international buyer share is the second-highest among Florida metros (behind Miami's 18%), with Latin American buyers representing the largest international segment. According to the Orlando Regional Realtor Association, Brazilian, Colombian, and Venezuelan buyers are particularly active in the Kissimmee/US-192 corridor and Dr. Phillips area. Farming agents who develop bilingual capabilities and international transaction expertise capture a high-value segment that most domestic agents avoid.
USTA vs. Competitor Platforms for Orlando Farming
| Feature | US Tech Automations | BoomTown | CINC | Sierra Interactive |
|---|---|---|---|---|
| Tourism Economy Integration | Employment growth alerts | No | No | No |
| Vacation Rental Farming | Cap rate + STR templates | No | No | No |
| International Buyer Tools | Multilingual campaigns | No | No | No |
| Neighborhood-Level Analytics | Block-by-block pricing | PPC + website | PPC + CRM | IDX + CRM |
| Multi-Channel Farming | Mail + email + social + video | PPC + email | PPC + email | Website + CRM |
| Price | Competitive | $1,000+/mo | $600+/mo | $300+/mo |
The US Tech Automations platform uniquely addresses Orlando's tourism-driven market dynamics by combining employment growth tracking with vacation rental farming tools. When Disney, Universal, or other major employers announce expansion plans, the platform can trigger automated "market impact" emails to farming contacts — demonstrating that your market analysis extends beyond comparable sales to the economic forces driving Orlando's housing demand.
How to Farm Orlando Using Housing Statistics
Segment your farm by buyer type. According to MLS data, Orlando neighborhoods serve distinct buyer pools — UCF-area farms attract young professionals, Dr. Phillips attracts international buyers, and Horizon West attracts families. Align your farming content to each territory's dominant buyer profile.
Track tourism employment announcements. According to the Orlando Economic Partnership, tourism sector expansions create predictable housing demand 12-18 months ahead. Monitor Disney, Universal, SeaWorld, and convention center announcements for farming intelligence.
Build vacation rental expertise. According to AirDNA data, 14% of Orlando purchases are by STR investors. Develop cap rate analysis skills, understand Orange County STR licensing requirements, and create investor-focused content through US Tech Automations' vacation rental templates.
Create quarterly transaction reports by sub-market. According to NAR research, homeowners who receive regular market updates are 3.4x more likely to list with the providing agent. Orlando's diverse neighborhoods each merit separate reports — automate delivery through the US Tech Automations platform.
Monitor seasonal sales patterns for listing advice. According to ORRA data, March listings sell for $28,000 more than August listings on average. Begin "spring listing prep" campaigns in December-January to capture the optimal listing window.
Develop international buyer capabilities. According to NAR data, 8% of Orlando purchases involve international buyers with average budgets of $385,000. Multilingual farming materials and international transaction expertise differentiate you from the 90%+ of agents who only serve domestic clients.
Leverage the UCF pipeline. According to UCF enrollment data, 72,000+ students and 13,000+ employees create continuous housing demand in East Orlando. Target graduating students and young professionals transitioning from renting to ownership.
Analyze condo association health for farming contacts. According to Florida HOA law (SB 4-D), condo associations require structural inspections and reserve funding. Farming agents who track and communicate association compliance build trust with condo owners concerned about special assessments.
Track new construction impact on resale values. According to Stellar MLS data, new construction represents only 4% of Orlando-proper transactions but a much higher share in adjacent Horizon West and Clermont. Monitor builder pricing to advise resale farming contacts accurately.
Build a hurricane season communication strategy. According to ORRA data, Orlando's transaction volume dips 15-20% during August-October. Plan farming intensity accordingly — front-load investment in Q1-Q2, use Q3 for database maintenance and relationship building.
Frequently Asked Questions
How many homes sold in Orlando FL in 2025? According to ORRA and Stellar MLS data, 7,800 residential properties closed in Orlando during 2025, a 5.4% increase over 2024. Total market volume reached $3.17 billion, surpassing the 2021 pandemic-era peak for the first time.
What is the median home price in Orlando FL? According to Stellar MLS data, Orlando's median home sale price reached $375,000 in Q4 2025, representing 4.2% year-over-year appreciation. Prices range from $260,000 in Pine Hills to $520,000+ in Winter Park, creating diverse farming opportunities across every price tier.
Is Orlando a good market for real estate investing? According to AirDNA data and ORRA investment analysis, Orlando's short-term rental market generates $32,000-$48,000 in average annual gross revenue per property, supported by 74 million annual visitors. However, insurance costs ($4,800+ average), Orange County STR licensing requirements, and HOA rental restrictions must be factored into investment calculations.
What is the average time to sell a home in Orlando? According to Stellar MLS data, Orlando's average days on market was 32 in Q4 2025. East Orlando and Pine Hills properties sell fastest (22-24 days), while premium neighborhoods like Winter Park and Lake Nona average 26-30 days due to higher price points and more selective buyer pools.
How does Orlando compare to Tampa for real estate farming? According to comparative MLS data, Orlando offers slightly lower median prices ($375,000 vs Tampa's $410,000) with comparable transaction volume (7,800 vs 8,200). Orlando's unique advantages include higher international buyer share (8%), tourism-driven investment demand, and the UCF student pipeline. Tampa offers stronger waterfront farming opportunities and military-connected demand from MacDill AFB.
What percentage of Orlando homes are vacation rentals? According to Orange County licensing data, approximately 38,000 properties in the Orlando metro hold short-term rental licenses, with the highest concentration in the Kissimmee/US-192 corridor and International Drive area. This significant STR inventory creates both investment opportunities and community dynamics that farming agents should understand.
Which Orlando neighborhoods are appreciating fastest? According to Zillow Research, Pine Hills leads with 5.8% year-over-year appreciation driven by affordability-driven demand, followed by Lake Nona (5.4%) and Horizon West (5.2%). These three areas represent distinct appreciation drivers — gentrification in Pine Hills, medical campus expansion in Lake Nona, and new development in Horizon West.
Conclusion: Mining Orlando's Housing Data for Farming Advantage
Orlando's housing statistics reveal one of Florida's most dynamic and diverse farming markets — the combination of robust transaction volume (7,800+ annual sales), tourism-driven economic engine, diverse buyer demographics (international, investor, first-time, and family segments), and sustained appreciation creates $38 million in annual commission opportunity. Agents who leverage housing data to segment their farming approach, understand the tourism economy's impact on housing demand, and develop specialized capabilities for Orlando's unique buyer pool will consistently outperform generalists. Whether you target the premium growth of Lake Nona, the urban energy of Downtown/Thornton Park, or the accessible volume of East Orlando, the key is grounding your farming strategy in neighborhood-specific data rather than city-wide averages.
Build your Orlando data-driven farming system with US Tech Automations — featuring tourism economy integration, vacation rental farming templates, international buyer tools, and multi-channel automation that turns Orlando's market complexity into your competitive advantage.
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Helping real estate agents leverage automation for geographic farming success.
