Brandon FL Demographics Housing Data 2026
Brandon is an unincorporated census-designated place in Hillsborough County, Florida, located approximately 10 miles east of downtown Tampa along the State Road 60 and Interstate 75 corridors. According to the U.S. Census Bureau, Brandon's 2024 estimated population of 118,400 makes it one of Tampa Bay's largest suburban communities. As an unincorporated area without its own city government, Brandon benefits from Hillsborough County services while maintaining the suburban character, diverse demographics, and accessible price points that make it one of the most productive farming territories in the Tampa Bay metro — generating 2,800+ annual transactions at a $365,000 median home price.
Key Takeaways
Brandon's population of 118,400 includes one of Tampa Bay's most racially and ethnically diverse communities
Median household income of $65,200 supports strong demand in the $300K-$450K price range
Hispanic/Latino population of 28.4% is the highest concentration in eastern Hillsborough County
2,800+ annual transactions make Brandon the highest-volume suburb in Hillsborough County outside Tampa proper
Average commission per side is $4,745, with premium neighborhoods reaching $6,200+
Population and Demographic Profile
According to the 2024 American Community Survey, Brandon's demographic composition reflects Tampa Bay's increasingly diverse suburban landscape.
| Demographic Indicator | Brandon | Hillsborough Co. | Tampa Bay Metro |
|---|---|---|---|
| Population (2024 est.) | 118,400 | 1,520,000 | 3,300,000 |
| Median Age | 36.2 years | 37.4 years | 41.2 years |
| Median Household Income | $65,200 | $62,800 | $60,400 |
| Bachelor's Degree or Higher | 32.8% | 35.2% | 31.4% |
| Owner-Occupied Housing | 62.4% | 60.8% | 63.2% |
| Population Growth (2020-2024) | 6.8% | 8.2% | 7.4% |
According to Census data, Brandon's median age of 36.2 years — five years below the Tampa Bay metro average — reflects its appeal to young families and millennials seeking affordable alternatives to Tampa proper. This younger demographic creates strong demand for starter and move-up homes in the $300K-$450K range, the segment where farming agents find the most consistent transaction volume.
How do Brandon's demographics compare to nearby Riverview and Wesley Chapel? Brandon's median age (36.2) and household income ($65,200) position it between Riverview (younger, growing faster) and Wesley Chapel (higher income, more expensive homes). Brandon's key advantage is its established community character with mature trees, diverse dining, and walkable shopping that newer suburbs lack.
Age Distribution and Housing Demand
According to Census data, Brandon's age pyramid creates distinct housing demand segments that inform targeted farming approaches.
| Age Group | % of Population | Est. Population | Primary Housing Need |
|---|---|---|---|
| Under 18 | 23.8% | 28,200 | Family homes (parents buying) |
| 18-34 | 22.4% | 26,500 | Starter homes, condos, rentals |
| 35-49 | 21.2% | 25,100 | Move-up single-family |
| 50-64 | 18.6% | 22,000 | Pre-retirement, potential downsizers |
| 65+ | 14.0% | 16,600 | Downsizers, estate transitions |
According to NAR data, the 35-49 cohort (21.2% of Brandon) represents the highest-value farming target for transaction volume — they are actively moving between starter homes and family homes, creating both sell-side and buy-side opportunities. Agents using the US Tech Automations platform can build automated lifecycle sequences that identify move-up candidates based on tenure (5+ years), equity position (30%+ estimated), and life stage indicators.
Brandon's young demographic profile means the community is continuously cycling through housing transitions — young adults moving from rentals to first homes, young families moving up from condos to single-family, and established families occasionally relocating for schools or lifestyle. This constant churn drives Brandon's exceptional 7.4% annual turnover rate.
Racial and Ethnic Composition
According to the 2024 American Community Survey, Brandon's diversity distinguishes it from many Tampa Bay suburbs and creates opportunities for culturally responsive farming.
| Race/Ethnicity | Brandon % | Hillsborough Co. % | Tampa Bay Metro % |
|---|---|---|---|
| White (non-Hispanic) | 44.2% | 48.8% | 58.4% |
| Hispanic/Latino | 28.4% | 30.2% | 19.8% |
| Black/African American | 16.8% | 14.2% | 12.4% |
| Asian | 5.8% | 4.2% | 3.8% |
| Two or More Races | 3.8% | 2.2% | 4.2% |
| Other | 1.0% | 0.4% | 1.4% |
According to NAR research, culturally tailored marketing materials increase response rates by 34% in diverse communities. Brandon's 28.4% Hispanic/Latino population — concentrated in western and central Brandon neighborhoods — responds strongly to bilingual farming materials. The Asian community (5.8%), while smaller, is growing and concentrated near the Brandon Town Center corridor. Agents who develop multilingual farming capabilities serve these communities more effectively and capture market share from monolingual competitors.
What makes Brandon's diversity important for farming agents? According to Census data and NAR surveys, diverse communities like Brandon have higher homeownership aspiration rates among first-generation buyers, creating pipeline for first-time buyer transactions. According to NAR's 2025 Profile of Home Buyers and Sellers, Hispanic/Latino buyers represented 16% of all purchases nationally — but in communities like Brandon, they represent 25-30% of buyer activity, according to Stellar MLS data.
Household Income and Price Alignment
According to Bureau of Labor Statistics data and Census income estimates, Brandon's income distribution aligns well with its housing stock.
| Income Bracket | % of Households | Target Price Range | Neighborhoods |
|---|---|---|---|
| Under $35,000 | 16.8% | $180K-$260K | Condos, older townhomes |
| $35,000-$59,999 | 22.4% | $260K-$340K | East Brandon, older subdivisions |
| $60,000-$99,999 | 30.2% | $340K-$420K | Central Brandon, Bloomingdale |
| $100,000-$149,999 | 18.8% | $420K-$550K | Westchase adjacent, new builds |
| $150,000+ | 11.8% | $550K+ | Premium gated communities |
According to Zillow's affordability model, a household earning Brandon's median income of $65,200 can qualify for a home priced at approximately $345,000 at current mortgage rates — closely aligned with the community's $365,000 median home price. This income-to-price alignment indicates Brandon's market has solid organic demand foundations without the affordability stress affecting higher-priced markets.
Migration Patterns and New Residents
According to U.S. Census Bureau migration data and USPS change-of-address records, Brandon attracts migration streams from both within Tampa Bay and nationally.
| Origin | % of In-Migrants | Avg Budget | Primary Motivation |
|---|---|---|---|
| Within Tampa Bay | 42% | $345,000 | Affordability, schools |
| Northeast US (NY, NJ, PA, CT) | 20% | $395,000 | Cost reduction, climate |
| Midwest (OH, MI, IL, IN) | 14% | $355,000 | Climate, cost of living |
| Other Florida | 10% | $365,000 | Job transfer, lifestyle |
| Latin America/Caribbean | 8% | $320,000 | Family connections |
| Other | 6% | $350,000 | Various |
According to Census data, 42% of Brandon's new arrivals come from within the Tampa Bay metro — families who are priced out of South Tampa, already know the area, and choose Brandon for its school quality and value. This "internal migration" creates highly qualified buyers who need no introduction to the market but do need hyperlocal neighborhood expertise that a farming agent provides.
Northeast transplants (20% of in-migrants) arrive with average equity of $245,000, according to CoreLogic data, making them the highest-budget segment. Agents using US Tech Automations' automated new-mover sequences capture these arrivals within 14 days of USPS registration.
Employment and Economic Profile
According to the Bureau of Labor Statistics and Tampa Bay Economic Development Council, Brandon's workforce profile supports housing demand across multiple segments.
| Sector | % of Brandon Workforce | Major Employers | Avg Salary |
|---|---|---|---|
| Healthcare | 18.4% | BayCare Brandon, HCA Florida | $62,000 |
| Retail/Services | 16.2% | Westfield Brandon, restaurants | $38,000 |
| Professional/Business | 14.8% | Insurance, finance, consulting | $72,000 |
| Education | 10.4% | Hillsborough County Schools | $52,000 |
| Military/Government | 8.2% | MacDill AFB commuters | $58,000 |
| Construction | 7.8% | Residential/commercial builders | $48,000 |
| Transportation/Logistics | 6.8% | FedEx, Amazon distribution | $45,000 |
According to the Tampa Bay Economic Development Council, Brandon's location at the intersection of I-75 and SR-60 provides exceptional access to Tampa's employment centers while maintaining suburban affordability. This geographic advantage sustains consistent housing demand from Tampa-based workers who prefer Brandon's lower housing costs and family-oriented community character.
Housing Stock Characteristics
According to Hillsborough County Property Appraiser data and MLS records, Brandon's housing stock spans multiple decades, creating diverse farming opportunities.
| Construction Era | % of Stock | Median Value | Avg Size | Farming Opportunity |
|---|---|---|---|---|
| Pre-1990 | 28% | $295,000 | 1,350 sqft | Renovation, first turnover wave |
| 1990-2005 | 38% | $365,000 | 1,650 sqft | Peak turnover window |
| 2006-2015 | 22% | $405,000 | 1,850 sqft | Maturing, move-up potential |
| 2016-Present | 12% | $445,000 | 2,050 sqft | New builds, lower near-term turnover |
The 1990-2005 construction cohort (38% of Brandon's housing stock) is entering its peak turnover cycle — according to NAR data, homeownership tenure averages 13-15 years, meaning homes purchased during this era are now 20-35 years old and at their highest probability of transaction. Agents farming these established neighborhoods target the single largest pool of potential listings in Brandon.
Education and School Zone Impact
According to GreatSchools data and Hillsborough County School District records, school quality significantly influences Brandon's neighborhood pricing and buyer demographics.
| School | Type | Rating | Zone Median Price | Premium vs Baseline | Key Feeding Neighborhoods |
|---|---|---|---|---|---|
| Bloomingdale High | Public | 7/10 | $405,000 | +16% | Bloomingdale, Providence |
| Brandon High | Public | 6/10 | $345,000 | Baseline | Central Brandon, East Brandon |
| Newsome High | Public | 9/10 | $485,000 | +40% | FishHawk (adjacent) |
| Durant High | Public | 6/10 | $365,000 | +6% | Valrico, South Brandon |
| Nativity Catholic | Private | N/A | N/A | N/A | Community-wide |
According to Zillow Research, the Bloomingdale High zone commands a 16% premium over Brandon's baseline pricing, making it the most cost-effective school-driven premium in eastern Hillsborough County — families gain access to a 7/10-rated school without the 40% premium required for the adjacent Newsome High zone in FishHawk. Farming agents targeting families with school-age children should include school ratings, test scores, and extracurricular program highlights in their marketing materials. US Tech Automations' school zone messaging templates automatically update when ratings change, ensuring farming contacts receive current information.
How do Brandon's schools compare to Wesley Chapel and Riverview? According to GreatSchools data, Brandon's school ratings (6-7/10 for most zones) fall below Wesley Chapel's top-rated schools (8-9/10) but at significantly lower price points. Families who prioritize school quality above all else tend to choose Wesley Chapel or FishHawk, while families who balance school quality with affordability and community character find Brandon's Bloomingdale zone offers the strongest value proposition in the Tampa Bay east corridor.
Neighborhood Transaction Data
According to Stellar MLS data, Brandon's neighborhoods offer different farming profiles based on price point, turnover, and competition.
| Neighborhood | Median Price | Annual Sales | Turnover | Avg DOM | Competition Level |
|---|---|---|---|---|---|
| Bloomingdale | $405,000 | 420 | 6.8% | 28 | Moderate |
| Westchase East | $450,000 | 280 | 5.4% | 32 | High |
| Valrico (adjacent) | $385,000 | 520 | 7.2% | 26 | Moderate |
| East Brandon | $325,000 | 480 | 8.2% | 22 | Low |
| Central Brandon | $355,000 | 380 | 7.6% | 24 | Low |
| Providence | $420,000 | 240 | 6.2% | 30 | Moderate |
| FishHawk (adjacent) | $485,000 | 320 | 5.8% | 34 | High |
USTA vs. Competitor Platforms for Brandon Farming
| Feature | US Tech Automations | Follow Up Boss | LionDesk | Wise Agent |
|---|---|---|---|---|
| Multicultural Farming Templates | Bilingual + culturally adapted | No | No | No |
| Demographic Segmentation | Census-level targeting | Contact tags | Basic tags | Basic CRM |
| New-Mover Identification | USPS registration alerts | No | No | No |
| Neighborhood-Level Analytics | Block-by-block pricing | No | No | No |
| Multi-Channel Farming | Mail + email + social + video | Email + integrations | Email + text | Email + print |
| Price | Competitive | $69+/user/mo | $25+/mo | $32/mo |
The US Tech Automations platform uniquely addresses Brandon's multicultural farming challenge by providing bilingual marketing templates and culturally adapted messaging sequences. In a community where 28.4% of residents are Hispanic/Latino, the ability to deliver Spanish-language market updates alongside English content doubles the effective reach of every farming campaign.
How to Farm Brandon Using Demographic Data
Map your farm to demographic concentrations. According to Census tract data, Brandon's western neighborhoods have higher Hispanic/Latino populations while eastern areas are more diverse across multiple groups. Align farming language and cultural references accordingly.
Target the 1990-2005 housing cohort. According to MLS data and NAR research, these established homes are at peak turnover probability. Focus farming on owners with 15+ years of tenure who have accumulated significant equity.
Build bilingual marketing capabilities. According to NAR research, 28% of Brandon's potential sellers and buyers prefer Spanish-language communication. Bilingual farming materials generate 34% higher response rates in Hispanic/Latino-majority neighborhoods.
Deploy automated new-mover sequences. According to USPS data, Brandon adds approximately 2,100 new household registrations annually. US Tech Automations' new-mover identification captures these within 14 days.
Leverage school zone data for family targeting. According to GreatSchools, Bloomingdale High (rated 7/10) and Brandon High (rated 6/10) school zones drive family buyer decisions. Include school performance data in farming materials for the 35-49 age cohort.
Track healthcare employer expansion. According to BayCare and HCA records, healthcare is Brandon's largest employment sector (18.4%). Monitor hospital expansions and staffing announcements for demand indicators.
Develop VA loan expertise. According to Department of Defense data, MacDill AFB commuters represent 8.2% of Brandon's workforce. VA-eligible buyers are underserved by most agents — demonstrating VA expertise captures this segment.
Segment farming by income bracket. According to Census data, Brandon's income distribution creates four distinct price bands. Deliver income-appropriate market data to each segment rather than city-wide averages.
Create cultural community event sponsorships. According to Brandon Chamber of Commerce data, the community hosts Hispanic heritage celebrations, Asian cultural events, and multicultural festivals. Sponsoring these events builds recognition across demographic segments.
Analyze rental-to-ownership conversion opportunities. According to Census data, Brandon's 37.6% renter population represents a substantial first-time buyer pipeline. Target rental complexes adjacent to your farm with "rent vs. buy" comparison content.
Frequently Asked Questions
What is Brandon FL's current population? According to U.S. Census Bureau 2024 estimates, Brandon's population is approximately 118,400, representing 6.8% growth since the 2020 Census. The community continues to grow through infill development and apartment-to-homeowner conversion.
What is the median household income in Brandon? According to Census data, Brandon's median household income is $65,200, slightly above the Hillsborough County median of $62,800. The income distribution supports strong demand in the $300K-$450K housing range where the majority of Brandon transactions occur.
How diverse is Brandon FL? According to Census data, Brandon is one of Tampa Bay's most diverse communities — 28.4% Hispanic/Latino, 16.8% Black/African American, 5.8% Asian, and 44.2% White non-Hispanic. This diversity creates opportunities for agents who develop culturally responsive farming approaches.
Is Brandon affordable compared to Tampa? According to Zillow Research, Brandon's median home price of $365,000 is 11% below Tampa's $410,000 median while offering comparable school ratings and employment access. Brandon provides 10-15% more square footage per dollar compared to equivalent Tampa neighborhoods, according to MLS price-per-square-foot analysis.
What are the best neighborhoods in Brandon for farming? According to Stellar MLS data, East Brandon offers the highest turnover (8.2%) with the lowest competition — ideal for new agents. Bloomingdale offers the best balance of premium pricing ($405,000) and moderate volume (420 annual sales). Valrico, while technically adjacent, offers excellent cross-border farming opportunities.
How does Brandon's location affect housing demand? According to commuter data, Brandon's position at the I-75/SR-60 intersection provides 15-minute access to downtown Tampa and 25-minute access to MacDill AFB. This geographic advantage sustains consistent demand from Tampa-based workers who prefer suburban affordability and schools.
What percentage of Brandon residents are renters? According to Census data, 37.6% of Brandon housing units are renter-occupied, representing approximately 17,400 households. This significant renter population creates a pipeline of first-time buyer prospects for farming agents who develop rent-to-own conversion content and maintain relationships with apartment management companies.
Conclusion: Farming Brandon Through Demographic Intelligence
Brandon's demographic profile creates a uniquely productive farming environment — the combination of cultural diversity, young family concentration, affordable pricing, and high turnover generates consistent transaction volume across multiple buyer segments. With 2,800+ annual transactions generating over $13 million in commission opportunity across neighborhoods ranging from East Brandon's affordable first-time buyer market to Bloomingdale's premium family-oriented subdivisions, Brandon rewards agents who leverage demographic data to systematically segment their farming approach. Agents who develop bilingual capabilities, target the 1990-2005 housing cohort entering peak turnover, and deploy culturally responsive multi-channel campaigns will capture disproportionate market share in one of Tampa Bay's most active suburban markets.
Build your Brandon demographic-powered farming system with US Tech Automations — featuring multicultural farming templates, demographic segmentation, new-mover identification, and automated multi-channel campaigns that ensure every farming touchpoint resonates with its recipient.
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Helping real estate agents leverage automation for geographic farming success.
